How To Keep Vibrant Hair Color From Fading

You’ve just walked out of the salon with your dream hair color, and you want to make it last. Vibrant hair color can fade over time due to various factors such as washing, heat styling, and environmental exposure.

However, with some simple adjustments to your hair care routine, you can ensure that your color remains as vibrant as ever.

How To Keep Vibrant Hair Color From Fading

Choose the Right Shampoo and Conditioner

Selecting a color-friendly shampoo and conditioner is the foundation of maintaining your hair color. Look for products that are sulfate-free and specifically formulated for color-treated hair.

These gentle formulations help retain the color molecules and prevent them from washing out.

Wash with Cold Water

Hot water might be relaxing, but it can strip your hair of its color. Opt for lukewarm or cold water when washing your hair to help preserve the vibrancy of your chosen shade.

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Limit Washing Frequency

Frequent hair washing can lead to color fade. Try to extend the time between washes by using dry shampoo or opting for updos. This helps maintain your hair’s natural oils, which can protect the color and add shine.

Use Color-Protective Products

Invest in high-quality color-protective products, such as leave-in conditioners and serums. These products create a barrier that shields your hair from environmental pollutants and UV rays that can cause fading.

Avoid Excessive Heat Styling

Heat styling tools like flat irons and curling wands can weaken hair color. Minimize heat styling and, when you do style, use a heat protectant spray to prevent color damage.

Protect Your Hair from the Sun

UV rays are not only harmful to your skin but also to your hair color. When spending time outdoors, wear a hat or use products that contain UV filters to shield your hair from the sun’s rays.

Stay Hydrated and Eat a Balanced Diet

Healthy hair starts from within. Drinking plenty of water and consuming a balanced diet rich in vitamins and minerals can contribute to vibrant, strong hair color.

Consider a Color-Refreshing Treatment

A color-refreshing treatment at the salon can work wonders. These treatments deposit small amounts of color back into your hair, reviving its vibrancy and luster.

DIY Hair Masks for Color Maintenance

Pamper your hair with nourishing DIY masks made from natural ingredients like avocado, coconut oil, and honey. These masks can help maintain moisture and color brilliance.

Avoid Chlorine and Saltwater

Chlorine and salt water can strip away color and leave your hair looking dull. Before swimming, wet your hair and apply a protective leave-in conditioner to create a barrier against these elements.

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Use Gentle Hairbrushes

Opt for gentle, wide-toothed combs and brushes to minimize breakage and color loss when detangling your hair.

Professional Color Touch-Ups

Schedule regular touch-up appointments with your colorist to keep your hair color looking fresh and vibrant.

Wrap Your Hair While Sleeping

Cotton pillowcases can cause friction and lead to color fading. Switch to a satin or silk pillowcase, or wrap your hair in a silk scarf before bed.


Maintaining vibrant hair color doesn’t have to be a daunting task. With a few tweaks to your routine and the right products, you can enjoy your eye-catching hair color for weeks to come.

Remember, a little extra care goes a long way in preserving the vibrancy and beauty of your hair color.


How often should I use color-protective products?

It’s recommended to use color-protective products every time you wash your hair to maintain color vibrancy.

Can I swim with colored hair?

Yes, you can, but be sure to protect your hair with a leave-in conditioner before swimming to prevent color damage.

Are DIY hair masks effective for color maintenance?

Absolutely! DIY hair masks can provide deep nourishment and help keep your hair color vibrant.

Should I avoid heat styling altogether?

While occasional heat styling is fine, try to limit it and always use a heat protectant spray to minimize color damage.

How often should I schedule color touch-ups?

It’s recommended to schedule color touch-ups every 4-6 weeks, depending on your hair growth and the intensity of your color.